OEM
Way works with automotive manufacturers to create connected ownership experiences by integrating everyday mobility benefits and value-added services into the OEM ecosystem.
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What working with Way looks like
Boost service lane return rates
Drivers don’t choose an OEM for brochures and apps, they choose the brand that makes every mile easier, cheaper, and smoother.
Strengthen post-sale brand touchpoints
Owners don’t return for generic touchpoints. They return when your brand shows up with real, everyday mobility value that fits their life.
Increase app and connected-car usefulness
People don’t open OEM apps for the sake of it. They open them when parking, washes, charging, and maintenance actually matter in the moment.
Trusted by industry leaders
Keep drivers connected after the sale
Most owners drift away from the brand once they leave the dealership. Way brings everyday mobility touchpoints into the ownership journey, giving OEMs a steady way to stay present long after the initial purchase.
Read how it works →Compete and win in a crowded connected-car market
Every OEM offers an app, but few offer daily value. By adding services drivers actually use, your platform rises above basic recalls and reminders, creating reasons to return again and again.
Features
Change with
More Savings, More Loyalty
Exclusive discounts keep customers coming back.
Expanded Reach
Tap into millions of engaged Way users actively managing their car needs.
Wide Carrier Network
Partnered with multiple trusted insurance carriers
Bundled Offers
Bundled offers (parking, car wash, EV charging) keep customers engaged beyond finance.
Boosted Retention & Satisfaction
Happier customers, longer relationships.
Protect your brand from third-party disruption
Drivers turn to outside apps for parking, charging, washes, and maintenance. Way helps OEMs bring these needs back under their own ecosystem, reducing brand leakage and strengthening long-term loyalty.
See how it works →Build impact your leadership can measure
Increase policyholder retention. Unlock new non-premium revenue.
This isn’t about lending.
It’s about proving your insurance carriers can lead, before someone else does.
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Built for the future of the ownership experience
Give drivers everyday mobility value that sets your brand apart, strengthens their connection to your ecosystem, and supports long-term engagement across the vehicle lifecycle.
Features
Others
Gas Discounts
Help users save at partner fuel stations while reinforcing everyday value from their insurance plan.
Up to 25¢/gal
Car Wash Savings
Offer users nationwide car wash savings that strengthen everyday benefits tied to policy benefits.
10%
Free AD&D Insurance
Provide complimentary accidental death & dismemberment coverage to users..
Auto Glass Protection
Offer users $100 toward glass repair, creating tangible protection add-ons within insurance bundles.
$100
Roadside Discounts
Extend value through emergency roadside assistance savings, adding to insurance bundles.
Make your vehicle deliver more than the drive
Offer everyday ownership value that sets your brand apart and keeps drivers connected long after the sale.
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